31 May, 2013
10 : 00
Yew Chung International School (YCIS) is again widely recognised by the community for its trustworthiness and credibility. In a survey carried out on behalf of Reader’s Digest by Ipsos, a renowned research professional, YCIS was named as the Trusted Brand by the respondents in the category of “international school” and won the Gold Award for the third year in a row since 2011.
The survey, in its 15th consecutive year, is one of the most representative and transparent consumer surveys in Asia. Conducted by top custom research firm Ipsos, the survey was carried out in the fourth quarter of 2012 in seven Asian regions – Hong Kong, Singapore, Taiwan, India, Malaysia, the Philippines and Thailand. Seven thousand adult respondents were interviewed by paper mail-outs, phone, face-to-face as well as online surveys, of which close to 900 were from Hong Kong.
Those surveyed include Reader’s Digest subscribers together with randomly selected consumers. They were asked to name their most trusted brand unaided in each of the product categories, and then give each brand name a rating on six qualitative criteria: trustworthiness and credibility, quality, value, understanding of customer needs, innovation and social responsibility. Brands that clearly score above their competitors receive a Gold Trusted Brand Award.
According to this year’s survey, 68 per cent of the respondents agree that the survey results help them in making purchase decisions. They are likely to make reference to the survey results and consider the brands that have been named Reader's Digest Trusted Brands during their next purchase.
Reader's Digest Asia Trusted Brands Survey was launched in 1999, which is conducted annually in various Asian markets including Hong Kong, Singapore and Taiwan. The award not only represents the recognition of the unique education offered by YCIS, but also evidences the effectiveness of her continuous pursuit of global education.